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ABOUT

Sofi Scale is a family-run business that was founded in 2023 by two brothers on a mission to bring together business & talent to create happy longstanding partnerships, which would ultimately lead to fulfilling & satisfying professional lives. 

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With years of experience as sales professionals, our founders have an innate understanding of what constitutes exceptional sales growth. They've been in the trenches, and they know the difference between good and exceptional. 

Our business is built on connections & integrity so we strive to make sure any strategy and placement will not only bring great value to your business but also give you results and help build your team for future success.

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Our Strategy

At Sofi Scale, we go the extra mile to understand your unique company culture. We believe in meeting you face to face, visiting your offices, and immersing ourselves in your work environment. This personal touch allows us to gain insights that go beyond what's on paper. By understanding your values, ethos, and workplace dynamics, we have the best chance to not only properly sell your business to candidates but also enable your business to scale and thrive with our new marketing function and GTM strategies.

Our Values

Integrity

We operate with the highest standards of integrity, ensuring transparency and trust throughout your partnership with us.

Respect

Every individual deserves respect, and we treat all our clients with the utmost respect and professionalism.

Honesty & Openness

We believe in open communication and straightforwardness, creating a positive experience.

Pride

We take pride in our work, knowing that we play a crucial role in shaping your growth. 

Our Team

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Tina Hiatt

Brand Growth Strategist

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Steven Betancourt Dominguez

Co-Founder & Director

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Timo Ket

GTM & Expansion Strategist

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Jeffrey Betancourt Dominguez

Co-Founder & Director

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Joanne Haigh

Talent Development & Leadership Coach

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Tom Southern

Lead Generation Strategist

What We Offer

Sales Advisory
& GTM Strategy

Developing effective sales processes and go-to-market strategies tailored to your business. 

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Sales & Marketing Alignment Strategy

Building a marketing strategy & foundation, clear messaging, roadmap, tools, and processes to scale all while aligning with growth plans.

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Sales & Marketing Recruitment

Sourcing and placing top sales and marketing talent to continue to drive growth. 

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Founder Performance Coaching

Develop agile and engaged leaders whose capabilities are strongly aligned to the key business drivers, preparing them for what they’re required to deliver and continually growing with the company to drive consistent high performance and retention.

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Fractional Sales

Our Fractional Sales service brings you the talent, strategy, and flexibility you need—on demand. Allowing you to tap in and out of Sofi Scale’s sales expertise as much or as little as you want.

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Ready to Get Started?

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